Macro vs Micro-Influencers
Key differences between macro and micro-influencers …
Micro-Influencers
Who are micro-influencers and why should you engage them? With a relatively smaller following of 1,000 to 10k followers, micro-influencers have a closer and more tightly-knit relationship with their followers and audience. If you are a brand selling items that require brand conversion or a …
Macro Influencers
Who are Influencers and why do brands engage them? A social media influencer is one who has a significant following and social media presence. They may be engaged by brands to promote and market their products (such as physical products, campaigns, causes or any call-to-action). …
